No matter how hard you work at creating a positive online image, it is always possible that you will be under attack at some point. If this happens, you will need to learn how to repair your online reputation. Did you know that around 80% of people decide not to shop with a business if they find negative reviews? Luckily, there are a few things that you can do.
How to Repair Your Online Reputation
The first thing you have to do is find out where the information came from. You can do this by looking at the various social networks and search engines, simply by entering your name and seeing what comes up. It is likely that the negative reviews will be on the first two pages of Google or people won’t even look at them, but do make sure that you search a little deeper as well, just in case. Do also use tools like Social Mention. Once you have done that, you have several options available to you:
- Repair Your Reputation Yourself
70% of people want to see at least six positive reviews before they trust the company. Hence, if you want to repair your own reputation, you need to get rid of the negative. If those negative reviews are on your own page, you could simply delete them, although this is not always the best option unless the review is truly slanderous. If it is found on someone else’s site, you can ask their webmaster to remove it. Again, it is best to do this only if it is slanderous. If the review is negative but not slanderous, addressing it politely and professionally is generally the best option.
Do also generate at least six pieces of positive content for every negative piece that exists about you. For instance, if someone leaves a positive review about you on your Google+ page, you can:
- Turn it into a YouTube video.
- Write a press release about receiving the review.
- Write a press release about the showcase video.
- Share the video and press release on your social media pages.
- Include a link to the video in your newsletter.
- Thank the reviewer on your website.
As you can see, those are six pieces of positive information created from just one.
- Hire a Professional
There are a lot of professional online reputation management companies out there who have the tools, skills, and knowledge to help you repair your reputation. You may be reluctant to pay a third party to help you, but if it is a good company, they will actually produce a return on investment. This is because they are not only reactive in terms of dealing with a negative review, they are also proactive in terms of building and maintaining your positive reputation. This means that they will flood the internet with positive information about you so that if and when a negative review does come in, it won’t be as damaging.