Running a bed and breakfast or hotel can be time-consuming and stressful. Not only do you have to maintain bedrooms and prepare breakfasts every morning, but you also have to deal with administration, customer service, cleaning and marketing.
Luckily, marketing your bed and breakfast doesn’t have to be a challenge, as we’ve rounded up some of the best marketing tools that you should consider trying out this year.
Social media is a great way to spread the word about your bed and breakfast, both to your existing guests and potential new customers. Signing up to a social media scheduling tool like Buffer can help you keep on top of your social media strategy, as you won’t have to worry about logging on to the platforms every day to post your content. Take advantage of hashtags that are relevant to your location, engage with tourists and travellers, and post photographs of your rooms and your local area to entice people to book a room at your inn.
Graphic design is essential for any business looking to engage in digital marketing, and Canva is one of the best tools for the job. This free-to-use online graphic design tool can be accessed from any browser and allows you to create posters, blog post images, infographics and social media posts. Creating and posting graphics online will make your bed and breakfast appear more professional and help you engage more customers on social media, especially when you consider the fact that visual content is more effective on social media than traditional text-only posts.
If you want to make it easier for customers to book a room in your hotel but don’t have the funds to set up an ecommerce website of your own, then think about using Eviivo, a tool often considered the best hotel reservation software. This online booking tool allows you to create a free mobile-friendly website and connects your business to the most prominent travel websites like Expedia, Hotels.com, Booking.com, Google Hotel Ads, Toprooms, TripAdvisor, Ryanair, Airbnb and many more, putting you in front of millions of potential customers.
- Review websites
Customer reviews can make or break your business, but for the sake of promoting your bed and breakfast, they make sense. Research suggests that 92% of consumers now read online reviews and that 40% of consumers will form an opinion based on one to three reviews. By posting reviews on your website and allowing your guests to promote your business for you, you’ll increase trust levels and credibility within your industry, and you’ll have the chance of appearing higher on search engine results pages (SERPs) for hotels in your local area. And, if you’re worried that anything less than five stars will be bad for your business, fear not – 94% of consumers trust businesses with four-star ratings, with some suggesting that a stream of only five-star reviews can cause them to doubt the legitimacy of the business.
94% of consumers trust businesses with four-star ratings, with some suggesting that a stream of only five-star reviews can cause them to doubt the legitimacy of the business.
Promoting a bed and breakfast online can be challenging, but with these four tools, it should be easier than ever. Good luck on your journey, and remember that promotion is the key to increased occupancy rates.